When Sills Cummis & Gross managing partner Max Crane realized that not only were his firm’s clients spending more time in South Florida, but his attorneys were spending more time down there as well, he knew he had a decision to make.

Although the Newark-based midsize firm is known for its strong ties with the New Jersey legislature and legal scene, Crane decided the best move would be to launch an office in the Sunshine State to capitalize on the trends he was seeing.